What would you as a customer choose: waiting for 45 minutes to get your queries answered or go through the FAQ section, chat with the AI assistant, and find the solution to your query within 2-3 minutes? I am sure we all are too busy for option #1.

According to J.D. Power, more than two-thirds (69%) of telecom customers attempt to resolve their own technical issues before resorting to scheduling a visit with an in-home service technician. What does it alarm? The need to increase customer convivence for your telecom enterprise.

We are living in a world where connectivity is king and telecom companies face the challenge of meeting customer demands while staying ahead of the competition. Thus, where reliable and continuous connectivity is necessary, a well-built customer portal can be truly beneficial for companies and users.

From targeted marketing campaigns to product development initiatives, the possibilities are endless with a customer portal at your disposal.

Modern customers crave convenience in all matters, especially for telecom utilities and customer portal is the sure-shot way to give customers what they want. This blog includes all the answers to all your ‘whys’ and ‘hows’.
This article will dig into:

• • Top benefits of implementing a customer portal
  • Easy ways to improve the customer experience
  • Best ways to improve operational agility
  • Role of customer portals in improving overall system efficiency
  • Use valuable data insights to make informed business operations

So, buckle up, and let’s dive into the revolutions of customer portals for telecom utilities.

Why is the Customer Portal for Telecom More Important than Ever?

Gone are the days when telecom utility companies were just a name on a monthly bill. In modern times, consumers want more engagement from service providers.

Not only that, but customers also want their queries to be solved quickly with little or no hassle. They do not want to pick up the phone and stay on hold waiting for a customer service representative to talk to them.

Your customers need to use their devices to either find the solution to their query online or contact your business. If they are unable to find the solution, your business is on the verge of losing a customer.

Customers want to get access to the status of their accounts quickly, get notifications, current deals, etc., without calling your customer support portal. Hence, these factors make it necessary to have a self-service portal/customer portal for telecom companies to grow in this 21st Century.

What Role Customer Portal Plays in Telecom Industry?

Benefits of Customer Portal in Telecom Companies

Following are the top benefits of using the Customer Portal in Telecom Companies:

Must-Have Features in Your Customer Portal for Telecom

Here are the nine top features that are must-haves in your telecom customer portal to make it more productive:

How can Aixtor help enable the Customer Portal for Telecom?

Aixtor assists telecom utility companies in developing a strong roadmap for the implementation of customer portals, outlining timelines, key milestones, and resource requirements.

In this planning phase, we will collaborate closely with the telecom company’s team to streamline their customer portal with broader business objectives in mind. By building a clear project scope, Aixtor then helps to ensure the customer that the portal delivers accurate values for both telecom utility companies and their users.

So, overall, we will serve as a trusted partner of your company throughout the customer portal building lifecycle, from phase one, designing to deployment and maintenance & support.

Aixtor can unlock new growth ladders for your telecom companies by combining technical expertise with strategic support. So, these are the top  benefits of having a customer portal in your telecom utility company. With improved customer satisfaction, you will notice your company’s success. For more technical updates, you can bookmark us. Till then, happy reading!

Digital Transformation means strategic overhauls of business processes and models to influence them with the accessibility and affordability of digital advancements.

This approach requires organizational coordination to bring and implement new technologies that revolutionize traditional business operations. Enterprises are propelled to drive digital transformation to elevate customer experience and gain a competitive edge in the market.

If you are motivated to accept digital transformation and want to learn more about its importance, this article is for you!

Here, we will explore digital transformation and why it is essential to implement it in your business strategy.

Let’s understand everything in detail!

Digital transformation takes different forms; each business independently accepts a suitable course.

For instance, one adopts Cloud computing or Artificial Intelligence to improve their customer experience. On the other hand, another business may start its optimization by using Machine Learning and supply chains.

Moreover, organizations can adjust productions as per their anticipation of future customer demands, showcasing the potential of modern digital transformation technology.

Overall, it is a situation where the business owner, stakeholders, and employees have to reimagine. Their company’s tasks being performed digitally from bottom to top.

For most businesses, digital transformation needs a shift from traditional processes towards a synergetic approach. This process reveals modern solutions that help you drive innovative growth on all firm levels.

Key Elements of Digital Transformation

Digital transformation can be successful if accurate reorientation is done on each part of your business rather than just implementing new modern tech stacks.

As per the MIT Sloan Management Review, there are three key elements, or you can say three pillars, of digital transformation, they are:

• Business Models
• Customer Experience
• Operational Processes

Improving the company’s digital capacity will enable digital transformation in the above pillars. Let’s discuss them in detail.

Why is digital transformation important?

Before COVID-19, the digital transformation process focused on improving customer experience. But during the pandemic, everything changed. Now, digital transformations is the centrepiece of innovatively enhancing the operational efficiency of the business.

Many businesses are adapting to this change by making minor updates, but they are accepting the opportunity to plan the growth of employees and company growth.

CEOs of reliable and future-proof companies are prioritizing digital transformation, including data and cloud-based services, to strengthen their business and fight against situations like the pandemic hit.

Different leading companies in today’s world are growing two times better than recent companies, and by increasing the technology investment, they can grow x5 times more.

Company leaders leverage critical technologies like cloud, AI and ML, IoT, etc., to move ahead of their peers. Adopting these technologies sooner can have a more significant positive effect on your business growth.

Ultimately, they direct their expenses towards innovation, which can generate more revenue, grow their business and make them stand ahead of competitors.

The Benefits of Digital Transformation

Various factors are beneficial for improving a business’s ROI. However, the right technology can improve how the business functions and how to make it more engaging.

• Improves customer experience- Customers want to experience greater interactivity through different touch points such as mobile apps, email, social media, live chat, etc. This can be achieved by implementing digital transformation in your business systems.
• Reducing labour expenses and increasing productivity- Using different technology to work efficiently is a powerful way to transform your company digitally. Companies can use proper tools to keep employees, software updating, and training costs down.
• Bring innovation and keep your organization ahead of your peers- You can use accurate digital transformations techniques to stay ahead of your peers. Not implementing digital ways can be equally dangerous as adopting the wrong technologies. So, your organization’s future lies in your hands; keep it safe and up-to-date!

Concluding Words

Various types of transformations come up and fail as their popularity changes daily. Keeping up with different trends is a better way to see how one can improve digital transformations and build inevitable changes in your business domain.

Currently, the hottest trends of digital transformation are all tied to one thing: better user and employee experience. Although some employees fear that modern technologies might affect their role in an organization. Keeping themselves updated with the trend is necessary at some point in life.

Robotics, AI, 5G, customized UI/UX, and better mobile app development are trends of digital transformation.

You can bookmark us for future technical updates. Till then, happy reading!

Partner portal, can make a lot by having simple but effective implementations and availing themselves of the relevant purposes of their making, thus contributing well to digital world perspectives! Basically, such portals are a way to connect to partners and potential lead-makers in the business. On a single platform, you must be able to communicate with all of your partners from time to time and discuss your future business plans.

Partner management portals act as a one-stop digital platform for all business partners to connect, collaborate, and share their information mutually. These portals help partners do business with each other by building up revenue, making business decisions, reviewing data and analytics, setting up futuristic business perspectives, etc. It basically fulfills the needs of connecting, communicating, and engaging the needs of the partners to collaborate on one platform with their digital business processes.

Who Uses Partner Management Portal?

An organization engages in business with a lot of external parties (other entities), which could be distributors, suppliers, sellers, service providers, vendors, etc., for all of them to interact, check on updates regularly, and bring on the new, updated information. Partner portal plays a significant role here by extending digital support to all these entities and allowing the best, easy-going functionalities to take on from time-to-time.

What are the Main Purposes of Partner Portal? 

As mentioned above, the partner portal’s main purpose is to bring the different entities together on a single platform for performing the interaction process. Partner portal benefits involve accessing information not intended for the general public. such as business property data, detailed sales and pricing information, data documentation, business details and updates, etc. All these are intended to make the work of the business partners better.

It involves these measures, ideally aiding the main purpose of the partner portal:

1. Recruitment & onboarding information
2. Registration, promotion, & discounts
3. Measuring reporting tools & inefficient workflows
4. Partner management, segmentation, planning, & contract management
5. Partner performance & content management
6. Partner opportunity & marketing management

Availing of these points serves to these following key benefits of having a partner portal for your business.

Key Benefits of Partner Portal solution

The Bottomline

Indeed a partner portal will help your business get the best automation-based solutions to all of your users needs. You just need to pick the right vendor, which could give you fruitful results for your business portal requirements. Aixtor helps global businesses worldwide get such highly customizable and responsive partner management portals where all the partners can come along and communicate in the fastest and most convenient way. You can tell us your portal requirements, and we will surely help you in the most suitable manner!

Enterprise portal integration is something that is essential for employees to get access to organization updates as well as their respective personal active spaces. It’s all about having full-fledged communication, review documents, emails, updates, and processing of project details. The idea of the user interface is composed of functional modules, with functionalities corresponding to respective business applications.

For the enterprise portal integration, there are many different modules; the most notable ones are:

1. 1. Customer management
   2. Content management
   3. Database management
   4. Mail interface, etc.
   5. Notifications/Announcements

   What is Enterprise Portal Integration?

   Enterprise portal integration is the implementation of the system corporate portal, providing users access to multiple business-based plugins, apps, portals, and sites via a browser or gateway. This is required to give the employees a better environment for performing simultaneous work without switching to another portal. Enterprise portal integration is thus widely adopted by businesses worldwide.

   To know more about enterprise portal development and its helpfulness towards portal facilities, let’s dive into the key elements of enterprise portal development. We’ve got you covered in terms of increasing business efficiency and business task execution as well.

   

   Basically, there are three different types of enterprise portal integration

   • Data consolidation using extraction, transformation, and load (ETL) technology
   • Data propagation using enterprise application integration (EAI) technology
   • Data federation using enterprise information integration (EII) technology

   Challenge of Enterprise Integration

   For the digitalization of enterprises, the integration process has its own challenges, which you need to figure out on purpose. Here are some of the major ones you need to take care of:

   1. Technology-based integration

   It follows the product base approach, or a standard-based open architecture. Having a production-based integration approach permits stronger collaboration and better database implementation. Its disadvantage stems from the limitations of individual software capabilities.

   Standard-based open architecture offers flexibility (jungle view) and reliability (tree view) as per the requirements of the software. But to implement this the right way, very careful planning is needed for the selection of the software packages.

   Apart from this, Java specification request (JSR) 168 and Web services for remote portlets (WSRP) are taken care of.

   2. Management-based integration issues

   When the EP and ES are integrated, multiple organizations will have access to back-end databases. It will also scrutinize the Internet process. The highest probability arises for transaction management, which is required to control access to and updates to databases. It also requires a message control check and a choreography check as well. Then comes the workflow and the data security management, such as federated identity, etc.

   Data security becomes very crucial to be taken care of, especially during integration, because an external entity is involved, and more chances of a secret compromise can arise at this moment in time.

   Based on these terms, there are a few key elements for the proper integration process for the enterprise portals. Here we are listing them in detail

   Read More: Step-By-Step Liferay DXP 7.4 Upgrade From Older Version

   Key elements of enterprise integration

   1. Data accessibility

   The ERP systems-based integration may or may not include the external systems as well. Most commonly, ERP systems are integrated with portal dashboards, primarily for showing updates and alerts. It is done by including one or more portlets where data is shown from the backend system. Data accessibility is hence made clearer and simpler to adopt and use as required.

   2. API management

   This integration involves the developers coding for the specified information or system functionality. API interaction, in its most comprehensive form, will allow the custom integration solutions to read and write as well. In a closed loop, this kind of integration will work best where there are a limited number of systems to be integrated. because with the increase in system integration, the individual point solutions may become slightly difficult to manage. Prior to APIs, IoT was all about interconnecting mobile applications; now it’s about interconnecting APIs.

   3. Task simplicity

   The purpose of serving enterprise integration modules is to make portal functionalities easier and promote task simplicity. Specially the IT management can get complacent at times, but with the right implementation of unifying nonsense systems and creating custom solutions for transactions, process management, data security, and everything else, it will make the users understand their perspective of data requirements.

   4. Data security

   Whether any integration platform, data security is a must as increasing cyber-based crimes, hacking, and other security-related issues are prevailing at their peak. To make the digital transformation better, businesses need to manage the security aspects related to enterprise portal integration. For example, if you’re using Liferay DXP, you must be aware of its full features and functionalities that make it the best choice for implementing the data integration requirements.

   For this, you can contact us at Aixtor Technologies to learn more about how enterprise portal integration is done, how it is implemented for the business, and what the immediate and futuristic implications.

   Wrapping up

   The overall purpose of serving enterprise integration is to enhance and simply improve the existing features of the portal and add new, better portal-based digital enhancements. From search, navigation, personalization, data review, data update, push technology-based notifications, single sign-on, data collaboration, task management, workflow management, content management, and document management. Enterprise Portal is a huge management system, even for small businesses. So, there will surely be many aspects, as mentioned above, for which portal integration-based tools will be a prior requirement.

   Make sure you have the appropriate option for getting the best enterprise integration-based solutions!

A web portal is able to secure businesses with rapid data access, data security, and exact information delivery. Data acts as a vital element, and businesses need to keep an updated account of every format as its needs can arise at any time.

The wide range of functionalities, access, security, and AI-based responsive interaction is what makes the web portals popular. Compared to a site, a web portal solution has emerged as a one-stop solution for all business needs from scratch. Customers are ready to spend money on what they feel is the most convenient option for them. These web portals are, for sure, a better idea for businesses to explore!

Lets get in more details to know it better

What are the types of web portals?

Based on the usage and categories as per corporate and enterprise business needs, to date, the web portal solutions have been divided into these many different types:

Banking & Insurance Portals

Banking and insurance web portal solutions aim to introduce seamless digital experiences for users from client, employee, agent and insurer perspectives. The major functionalities of this sector require advanced self-service and process automation based digital solutions, which are operated time to time by the parties involved.

Major features required for the banking/insurance-based web portal solutions

1. Customer onboarding and account management
2. Secure and superior level payment processing
3. Extensive content management system functionalities
4. AI-powered virtual assistant as 24/7 customer support
5. Legacy system integration

Aixtor helped one of its global clients to build an insurance-customer portal, which supplemented Liferay’s out of the box features with low code no code capabilities. We leveraged a strong content and documentation management process, with super advanced and personalized user experiences.

E-commerce portals

An online product selling hub which allows everyone to take a close look at the product, reviews, order delivery details etc. and finalize to buy the product using online secure payment methods. E-commerce portals are the status symbols of being digitally superior in any business market.

Reliable features of an ideal e-commerce portal include:

1. Advanced product pricing and catalog personalization
2. Self-administered corporate account management
3. Automation-based facilitated ordering process
4. Secure payment gateway, with flexible options
5. Comprehensive data analytics

Aixtor added a great feather to its portfolio by delivering an authentic E-commerce-based web portal for a leading Kuwait-based telecom company. The client was looking for a complete digital transformation for their enterprise reputation. We induce advanced level site interfaces with superior navigation system, and automation-based functionalities, with 24/7 customer support.

Patient Portals

Be it an integrated patient portal, or a standalone patient portal, they operate through advanced digital access to all patient data, separately. Using the most significant web interfaces, patient-based web portals are able to review and schedule doctor appointments, request/refill prescriptions online, and also perform transaction related activities as well.

Features of an ideal patient portals includes these many factors

1. One click/Easy signup/sign in/login in and dashboard access
2. E-prescription and automation-based consultation scheduling
3. Personalized content, Telehealth checkups and health reviews
4. Advanced and secure payment/billing lookouts

Intranets Portals

Basically, an Intranet portal is a gateway to access external information, to provide the users with more personalized data and information management. It is especially required in the corporate sector for overall HRMS and employee management activities. It reduces collaboration requirements on a separate level for every employee and improves information sharing at a centralized level.

An ideal intranet portal surely has the following core features.

• Mobile-friendly navigation and search
• Highly customizable and collaboration supportive
• multi-level access to business data/info and user experience
• Employee learning and knowledge base functionalities

Government Portals

Aixtor has assisted governments and semi government bodies of global countries and delivered to them the desired results based on their digital needs. We developed an employee engagement portal for a government body based in the Middle East, where they wanted to digitally transform their logistics and transportation business. Just like the regular features of the intranet portals, this digital product had features like –

1. Streamlined work collaboration and communication process
2. Employee centric for addressing queries.
3. Active data management using automation-based functionalities

Extranets and Partner Portals

An extranet, or a partner/supplier/vendor portal, is a web platform which gives access to various resources, activities and performances they regularly need to review and market for their businesses. There are many different resources like marketing, pricing, selling, customer support, technical support, training, reports, payment status, delivery status etc. which a user may need from time to time.

A business partner portal/extranet must have these features according to today’s era business requirements.

1. Partners, planning and contract management
2. Partner onboarding, training, service and content management
3. Performance and partner opportunity management
4. Marketing and business intelligence management

Student & Faculty Portals

A knowledge base student portal is a web interface which provides an overall digital platform for the students and associated faculty to review their academic resources, update/change class and session schedules, topics, and study materials etc. On-line learning platforms became a big hit especially after corona hit the world and students were taught via online everyday classes.

Sample features of an ideal online knowledge base student portal.

1. Unique and secure account creation for every student and faculty member
2. Online application system with custom user experience-based functions.
3. Multiple payment gateway options
4. Additional student/teacher recruitment tools

How Liferay web portal can transform the digital user/customer experience?

Liferay’s self-service business portal platforms prove very useful for business aspects, like providing self-service, high grade automation, and agile functionalities, and data centralization tactics to make everyone aware of all the current updates holding onto the business. Liferay-based business portals quickly launch to the new digital touchpoints and have a very futuristic approach towards every kind of new update, technology adoption and growth. You can be assured of secure, fast and integrated support for all your small to big needs from the digital portal.

Aixtor can help you to have the ideal web portal solution for your business needs. You can just tell us your exact business requirements and our team will be in touch with you with the most modern solutions!

For organizations, enterprises, companies dealing in any business, the need for Intranet portal solutions has only served them better. The reason is, it is never easy to manage and streamline the work communication and collaboration.

The benefits of intranet portal are not just limited to showcasing the virtues of employee intranet portal. It is basically the face of the overall departments that run through the organization. Every department has its own set of needs, and they process them all using suitable intranet solutions.

Here we will explain in detail about the different intranet remedies for the business departments.

Keep reading –

What is an Intranet Portal?

The basic definition of an intranet portal is a platform which serves the needs of a closed digital loop of people where they can access similar information and go through data updates and storage, as managed by the HRMS. Advanced features of data security, communication and collaboration make the portal even better in terms of information and relationship building with every single user using it.

Business benefits of Intranet portal: Departments wise

IT Department

The IT department is responsible for maintaining the hardware and software system know-how within an enterprise/organization. Intranet portal solutions help with these many functionalities to make the portal a success!

HR Department

The HR department serves as the heart of every company/enterprise, dealing in the management of every employee and associated activities related to recruitment, administration, compensation. Having an intranet portal can assist through all these tasks via strong and advanced functionalities.

Logistics Department

This department within any organization looks after planning and coordinating goods/products/materials from one location to another using digital intranet portal. It takes care of the management, transportation, warehouse and distribution.

Business Operations Department

The business operations department of an enterprise primarily focuses on quality control, managing budget, forecasts and business practice. It also looks after supply chain management via intranet portals options.

Finance Department

Finance departments serve as the veins of any organization and use advanced intranet solutions to look after finance-related planning and sustain future plans.

Security Department

The security department of any business is responsible for looking after the different aspects of safe business proceedings. Data security and data compliance, cyber security, IT infrastructure protection, business confidentiality etc.

Marketing Department

An organization’s marketing department is the search engine for that brand. It rolls down strategies to increase brand awareness and driving in more leads to make the company’s brand a better success in the coming time.

Stakeholders Department

Defining business goals, developing plans to achieve them, reviewing business operations etc. are the tasks that come under the stakeholder’s department. An intranet portal solution with highly automated features for data updating and analysis is required for this.

Conclusion

Be it an employee intranet portal or any other form, it’s the functionalities of that intranet portals that create the difference. Simple things like an attractive user interface, an easier search and navigation bar, customized data optimization, self-service etc. give it the best shot for the users to use the online portal even more. If you’re also planning to have your brand’s own intranet portal, then you can contact us, Aixtor technologies, at any time!

We will make sure your business requirements are addressed and achieved with a highly advanced intranet portal solution.

A web portal is the official representation of a company’s brand. Businesses invest millions of dollars in increasing their web portal design process. Have you ever imagined the reason companies from every sector invest this hefty amount of money in a sole web portal design process?

The reason is to maintain its sole status, surpassing every other competition!

The business wants their representation to be done in such a form that it could impair their target audience by the count of 3…2…1

It’s actually true because having a great web portal design will surely help with attracting more customers, and that too constantly!

Let’s get started with knowing the specifications for building up an iconic web portal design:

Components of an attractive web portal design

What is the importance of having a classy web portal design?

There are many merits based on the priorities that web portal design sets up for the respective brand. Here we’re mentioning some of the best reasons why web portal design should be considered important:

It tends to reach a larger number of clients.

More leads can be generated as your brand showcases itself better. The modern-era digital world has made everything mobile-friendly. Nowadays, businesses tend to opt for serving everything over mobile. A responsive web portal design will tend to adjust automatically according to mobile. This will give the customers the freedom to do whatever and however they want!

Ultimately, business branding will win the stake every time you have the support of a great web portal design. You must get help from the best business software service provider, like Aixtor, to help you create the site of your dreams!

You can just reach out to us with your project requirements, and we will investigate the process with our best technical knowledge. You can absolutely trust us!

Intranet portal solutions have always rocked the internet. Since the start, they’ve been introduced, and to date, intranets haven’t lost their importance. Digital organizations throughout the world are driven by information, and having a SharePoint intranet will definitely address the majority of information transfer and communication-based needs.

What is Intranet portal?

An intranet is an internal digital environment where an authorized set of people are allowed to see through the same information shared within their organization. An intranet portal is the gateway that unifies this access.

For instance, suppose an organization has 1000+ employees and the board, HR, or CEO needs to share any important information with only their employees. For this, they will implement a closed intranet loop where details of every employee, their work, task management, etc. will be updated. The information will remain closed to the organization itself.

How can Intranet portal solutions transform your business?

Well, the prime intranet portal solutions are available in diversified ways, but we’re highlighting the top ones that help you transform your business:

Benefits of Intranet portal

Indeed, the intranet portal has immense possibilities for the corporate world and businesses to prosper securely. The above-written measures for the intranet portal solutions have been put in place to avail various benefits as well, which we have described as follows:

Conclusion:

Businesses can make their overall digital transformation a great success with intranet portal solutions by their side. The advantages and benefits it comes with are themselves proof of how simple the business proceedings are. Ever since the evolution of the intranet, digital businesses have made their internal spirits stronger and better able to coordinate.

Planning for your own business intranet portal solution?

The best thing you can do now is to contact us at Aixtor Technologies! We help businesses implement the best technology-based business solutions, and our intranet-based portal solutions have a strong portfolio of clients worldwide!

Liferay performance tuning is a process of processual optimization of system speed, efficiency, and reliability. It basically involves solving the bottlenecks that occur in the system, checking and resolving the errors, and identifying the resource consumption affecting system performance or application.

But why are we talking about it?

Performance tuning is important once you have the business portal in its running mode. When your site starts to generate more traffic, it may also require performance tuning. For this, there are certain steps you can take to ensure your site is on track:

Parts of Liferay Performance Tuning: How Is It Done?

Businesses curious about the Liferay performance tuning techniques need to know the processes involved in implementing them in the existing site or application runtime. First of all, you need to figure out your business’s performance strategy for the site. Basically, the goal should be to make it fast, right, and safe.

Portal tuning

The first of the performance tuning involves portal tuning and its basis. It basically involves the following subtypes:

However, the point is that this has to be applied properly in order to get better results. You will need to use a profiler to monitor the GC first. This would be done during the load test to tune the server hardware, the application server, and the operating system.

Runtime tuning:

The runtime tuning involves certain JVM parameters, which enable the system to run Java programs in other languages.

To be Noted Analytics on Liferay Performance Tuning:

• 7 out of 10 businesses reported a reduced site running time delay of less than 5 seconds after adopting the Liferay performance tuning best practice.
• 100% of businesses experienced a relaxed and revised memory space without any glitches.
• Site/application/page loading time reduction occurred by up to 26% compared to the earlier time.
• Page increase in throughput was experienced to ~35%

Clearly, now you can decide yourself why Liferay Performance Tuning is the best choice for your portal-based requirements!

Basically, a digital experience platform (DXP) is an emerging new term associated with Liferay. In the modern world, digital consumers expect to have a high-definition experience in even the slightest of activities. Coping with this demand isn’t easy, but there’s no way out. The brands must deal with providing unique digital transformations with DXPs.

Although DXP can be a single digital product, it may also be a suite of products with different functionalities. Here we will get to know the specifics about the DXPs and their know abouts in details

What is Digital Experience Platform(DXP)?

A software platform that is used to manage user experiences across a broad range of digital touchpoints A DXP (Digital Experience Platform) is a platform with the combined functionalities of data personalization, data integration, content management, and e-commerce. As a tool, it will help you craft smooth, personalized experiences, manage your brand’s social media (online) presence, and also monitor every change on a regular basis!

Ideally, DXP can be seen as one of the big things in traditional web content management systems. The reason is that they can be an infinite help in mapping the entire digital customer cycle to its core. Everything from content creation, measurement, and testing to its final deployment can be taken advantage of using different DXP-based functionalities. Overall, it contributes to the data management and user experience to help marketers process customer needs more smoothly.

Types of DXP(Digital Experience Platform)

DXP has the main task of providing a centralized way to manage customer digital journeys. Today, customers want an excellent level of user experience, even through the slightest of activities. Meeting this demand isn’t very easy at times. However, taking help from DDXP will make a lot of sense, as there are three different types of DXP based on the categories divided till date:

Basically, the CMS has its roots in the categories, viz., content management systems, portal servers, and commerce servers.

A quick comparison between all three types of DXP:

Digital Transformation with DXPs

The Key features of Digital Experience Platforms (DXPs) includes making a foolproof plan for mapping your requirements to your existing business goals. This is needed for analyzing the business perspectives associated with the existing competition. Whatever research you have done, you must validate it with the expert websites, like Gartner, etc., that are actively posting certain reports over current and futuristic market trends, etc.

Based on the ranking mentioned for the subjects there, you can better take the right action. Making up for the digital transformation with DXPs also implies evaluating vendor ecosystems and a reference-based case study of a similar business as well.

You’ll get to know their significance under the following section mentioned here:

Benefits of DXP (Digital Experience Platforms)

Wrapping words:

Finding the right DXP option according to your brand can be a complex task. You must be able to find the right service endeavor for your business perspectives. You can contact us, Aixtor Technologies, anytime for any sort of guidance related to the development of an integrated DXP product for your business. We’re always ready to help you with everything we have in our work frame!